
ABM Campaign Objectives for Tiered Accounts
📄 Prompt Template
Establish ABM campaign objectives for [CompanyName] targeting [AccountList] across [Region] in [Timeframe]. Create tiered goals (Tier 1–3) for account engagement depth, buying-group coverage, meeting creation, and pipeline generated for [ProductOrService]. Define qualification thresholds (e.g., 3 senior interactions from [Role]) and specify per-account targets within [Budget].
Output format requirements:
Tiering Matrix: Tier, Accounts, Objective (SMART), Engagement Thresholds, Target Meetings, Pipeline £, Owner.
Buying Group Coverage Map (personas vs. influence level).
Signal Triggers (intent surge, site visits) with actions.
Measurement Plan: primary/secondary KPIs and verification method.
Include data privacy and consent considerations for [Region].