Create a set of campaign themes tailored for an ABM motion targeting [Target Account List] across [Industries]. Segment outputs by Tier 1/2/3 and map each theme to key buying roles ([Buying Roles]). For each tier-role pair, formulate a theme that addresses the shared [Problem Statement] and supports the [Sales Motion] (e.g., land-and-expand, competitive displacement).
Output format: Return JSON with an array of objects: {tier, role, theme_name, core_narrative, role-specific value, proof_points[2], primary_kpi, personalization_tokens[3], recommended_assets[3], channels[3], risk_notes}. Ensure themes scale within the [Timeframe] and include at least one mid-funnel value-exchange asset per tier (e.g., ROI calculator).
Conclude with a short bullet list of enablement guidance for SDRs/BDRs to use the themes in outreach.