Develop an account-based marketing persona and value map that targets decision-makers considering blended learning. Build for [Industry] in [Region], prioritizing enterprise accounts similar to [Company]. Include (1) top initiatives driving interest in hybrid models, (2) pains with legacy ILT/VILT, (3) blended learning proof points, and (4) content offers that convert. Output format:
A. Executive Overview (5 bullets).
B. Persona Table (Markdown) with columns: Persona (e.g., [DecisionMakerRole]), Mandate, Buying Triggers, Objections, Success Metrics, Decision Criteria.
C. Messaging Matrix (JSON array) fields: persona, pain, promise, proof, CTA, asset_suggestion.
D. Channel Plan (table): channel, objective, message angle, KPI, budget split (%).
E. Measurement Plan: SQL-style event schema for attribution (events, properties, sample values).
Assume a target ACV of [AvgDealSize] and propose stages, entry and exit criteria for MQL→SQL→Opportunity. Provide 3 sample case-study proof points framed around completion rate lift, time-to-proficiency reduction, and cost-to-serve. Close with next-step plays for SDRs.