
Accessibility-Led CRO Enhancements (WCAG-Aligned)
📄 Prompt Template
Create an accessibility improvement plan for [Company]’s [Product] targeting [Region] for [Timeframe] that improves both inclusivity and [PrimaryMetric]. Audit against WCAG 2.2 AA focusing on colour contrast, focus order, keyboard traps, form labels, error states, motion sensitivity, and alt text. Translate findings into testable UX improvements that expand reach and reduce abandonment.
Output format:
Issue Register: Criteria, Instance URL, Impacted Users, Business Impact, Fix Recommendation, Effort, Est. Uplift %.
A/B Candidates: Hypothesis, Success Metric (incl. assisted tech users), Guardrails, Sample Plan.
Compliance Map: WCAG Success Criteria → Component/Owner → Status.
Communication Pack: Before/After screenshots (describe textually) and rationale for stakeholders.