To establish a unified performance framework between your marketing and sales teams, define a set of shared KPIs that accurately reflect the mutual goals of both functions. Collaborate with key stakeholders, including the heads of marketing and sales, to identify metrics that drive revenue, such as [Lead Conversion Rate], [Customer Acquisition Cost], and [Sales Qualified Lead (SQL) Volume]. Ensure these KPIs align with broader organizational goals and set a clear process for tracking and reviewing them regularly. Provide a detailed action plan to implement this framework, addressing how each team will contribute to the shared KPIs.