Compose a creative brief that builds awareness of [Brand] capabilities for [AgencyType] under [ProgramName] in [Region]. Address procurement realities (multi-year frameworks, value-for-money) and compliance needs ([ComplianceStandard]). Define the buying center (program managers, contracting officers) and craft a credibility-led message architecture. Establish a measurable objective (e.g., RFI engagements, vendor briefings) tied to [KPI].
Output format: Deliver a brief with: 1) Policy/Program Context, 2) Objectives & [KPI], 3) Stakeholder Map, 4) Narrative & Proof (case studies, security clearances), 5) Creative Requirements (accessibility, plain language), 6) Channel Plan (trade press, webinars, industry days), 7) Risk Review & Approvals, 8) Timeline & Budget.