Create a brand stretch assessment to determine if [MasterBrand] can credibly and profitably extend into [TargetCategory] with [ProposedExtension]. Synthesize qualitative signals (associations, personality, RTBs) and quantitative data (awareness, consideration, equity drivers) for [Region]. Identify must-keep equity assets, assets to adapt, and equity gaps requiring comms or product proof. Establish pass/fail thresholds aligned to [ShareGainTarget] and [GrossMarginTarget].
Output format (deliverables):
Equity ladder (current → extension RTBs → proof points) as a diagram; 2) Table summarizing equity drivers with “transferability” scores (0–100) and evidence citations; 3) Narrative on required claims/benefits to close gaps; 4) Risk register with mitigation owners in [Role1], [Role2], [Role3].