Set brand campaign objectives for [CompanyName] in [Region] to improve [BrandAttribute] for [TargetPersona] during [Timeframe] with [Budget]. Define targets for aided/unaided awareness, ad recall, consideration, reach, frequency, and share of voice. Specify study design (pre/post or continuous), sample sizes, and confidence levels.
Output format requirements:
Measurement Plan Table: Metric, Baseline, Target, Confidence Level, Method (e.g., brand lift study), Owner, Fieldwork Window.
Media Quality Guardrails (viewability, IVT, attention).
Frequency Management Plan with caps by channel.
Reporting Deck Outline (KPIs, insights, decisions).
Tie awareness shifts to downstream demand proxies (branded search, direct traffic).