Create a brand messaging framework for [CompanyName] based on its unique value proposition (UVP) and market position. Develop messaging for different customer segments, highlighting key benefits and emotional appeals specific to each group, such as [Segment1], [Segment2], and [Segment3]. Include messaging that emphasizes differentiation from competitors like [CompetitorName]. Ensure that the messaging is consistent across all channels, including website, social media, and customer communications.