Summarize earned media impact for the [CampaignName] campaign by comparing pre-period vs. post-period coverage for [CompanyName] across [Regions] during [Timeframe]. Attribute changes in article volume, SoV vs. [CompetitorList], sentiment, message pull-through for [KeyMessages], and spokesperson mentions.
Output format:
Before/After KPI Table: Metric, Pre, Post, Δ, %Δ, Significance (Y/N).
Message Pull-Through Table: Key Message, Pre %, Post %, Net Δ.
Executive Narrative (≤250 words) on causal drivers and earned vs. organic spillover.
Quality Mix Table: Tier-1 %, Headline %, Original Reporting %, Exclusive %.
Recommendations: 3 optimizations for next wave with owner [OwnerRole] and timeline.
Control for seasonality and major news cycles; isolate anomalies (e.g., crises). Note assumptions when linking coverage to KPIs like site traffic or pipeline.