Diagnose intra-portfolio overlap across [PortfolioBrands] in [PrimaryCategory] and design a remediation plan. Quantify cannibalisation (baseline vs counterfactual), identify duplicative SKUs, and propose rationalisation while preserving shelf presence and occasion coverage. Reassign need-states to brands and set guardrails.
Output format:
Overlap matrix (Markdown): Need-State | Brand A | Brand B | Cannibalisation % | Recommendation.
SKU action list: Keep | Cut | Migrate | Bundle with revenue and margin impact for [Timeframe].
Planogram guidance (bullets) to maintain visibility post-cuts.
Comms plan for retailers and consumers with risk mitigation.