
Channel-by-Brand Go-to-Market Strategy (D2C, Marketplace, Wholesale)
📄 Prompt Template
Build a channel strategy for [CompanyName]’s brands [PortfolioBrands] across [Regions]. For each brand, define channel roles (acquisition, margin capture, inventory balancing), assortment differentiation, price parity rules, and retail media investment. Address conflicts (e.g., D2C vs key accounts) and define exclusives for [RetailerName].
Output format:
Channel–Brand matrix (Markdown): Brand | D2C | Marketplace | Grocery | Specialist | B2B | Role | KPIs.
Assortment policy (bullets): which SKUs/SVPs live where and why.
Conflict management rules (RACI with [SalesLead], [EcomLead], [FinanceLead]).
Quarterly revenue/margin forecast by channel for [Timeframe] with key risks.