Calculate the churn rate for [Company] over the past [Timeframe] and assess its impact on revenue and customer retention. Include metrics such as customer lifetime value (CLTV), revenue churn, and the number of lost customers. Provide a breakdown by product or service category, if applicable, to identify key areas of concern. Discuss the implications of this churn rate on future product strategies and sales forecasting, considering any seasonal trends or market factors that could contribute to changes.