Design a marketing automation that flags churn risk based on activity deltas from [DataSource] (e.g., 30/60/90-day shipment frequency, quote-to-booking drop, late invoice disputes). Define a scoring model with thresholds at [ChurnThreshold] and above, then trigger retention plays by segment (price-sensitive, service-focused, premium). Assign tasks to [SalesRole] and coordinate offers (service audits, executive outreach, flexible terms).
Output must include: 1) A “Signals & Scores” table with weights; 2) Playbook matrix by risk band with channels, CTA, and SLA; 3) A governance section specifying holdout design and net lift calculation; 4) A monitoring dashboard spec listing KPIs for [Timeframe] (retained revenue, win-back %, margin impact).