
Competitive Differentiation & Reasons-to-Believe Pack
📄 Prompt Template
Map [Product]’s value proposition against [Competitor1], [Competitor2], and [Competitor3] across 6 proof-led differentiators (e.g., speed-to-value, accuracy, scalability, compliance, ecosystem, service quality) for [Region]. Convert features into customer outcomes and attach “reasons to believe” (RTBs): certifications, SLAs, benchmarks, independent reviews, or case metrics.
Output format:
Differentiation table (Dimension, Our Outcome, Competitor Gap, RTB, Evidence Link/Source).
150-word challenger narrative reframing the category’s decision criteria.
Objection handler list (Top 5 claims competitors make and crisp counters).
Compliance annex (e.g., ISO 27001, SOC2, GDPR posture) where relevant.
Ensure claims are testable, precise, and procurement-ready.