Build a competitive positioning matrix for [ProductName] versus [PrimaryCompetitors] across transport and storage workflows (linehaul, drayage, cross-dock, WMS/TMS orchestration). Define evaluation axes (e.g., ETA accuracy, capacity assurance, network breadth, customs brokerage depth, reefer reliability). Populate a head-to-head scorecard with objective, testable criteria and cite sources. Translate findings into frontline-ready battlecards tailored for [SalesRole] in [Region].
Output format:
Matrix (Markdown table) with rows = Capabilities; columns = [ProductName] + [PrimaryCompetitors]; include scoring rationale notes.
One-page battlecard per competitor: “When they say / We say,” Proof (customer story, metric), Trap Questions, Landmines, and Win Signals.
A summary 2x2 map (textual) describing strategic posture (e.g., Reliability vs. Total Cost).
Include clear do-not-claim boundaries and escalation triggers to solutions engineering.