Perform a competitive gap analysis comparing [CompanyName] to [CompetitorSet] across [Region] for [Timeframe]. Normalize for [MediaSpend] and compute efficiency metrics (e.g., Cost per Quality-Adjusted Mention, Cost per Positive Reach Point, Pipeline per Tier-1 Placement). Identify structural advantages (category authority, owned channels) and execution gaps (message pull-through, cadence). Propose three initiatives with quantified ROI lift potential and required trade-offs.
Output requirements: (1) A benchmark table (Company, Efficiency Metric, Rank, Gap vs. Best-in-Class). (2) A waterfall narrative showing drivers of the ROI gap. (3) An initiatives portfolio table (Initiative, Investment, Expected Lift in [EfficiencyMetric], Risks, Owner, Timeline). (4) A 60-day action checklist.