Define the experimental measurement plan for [CampaignName] in [Region]. Specify hypotheses, target metrics (primary/secondary), minimum detectable effect, sample sizing, and guardrail KPIs (e.g., Tender Rejection Rate, On-Time Delivery %). Outline segmentation by [CustomerSegment] and [ServiceLine]. Include uplift attribution method (incrementality vs. observational).
Output format:
Experiment grid: Hypothesis, Variant(s), Primary Metric, Guardrails, Sample Size, Duration [Timeframe], Decision Rule.
Measurement SOP: Data capture, QA steps, anomaly handling, readout template (bullet list).
Success threshold table: Metric, Baseline, Lift Required, Confidence Level.