
Crisis Response & Resilience Narrative
📄 Prompt Template
Design a calm-under-pressure campaign that guides customers through [DisruptionType] impacting [AffectedPorts] and showcases [CompanyName]’s [ContingencyService] with a credible [RecoveryTime] path. Balance empathy with control while segmenting messages for [StakeholderAudience].
Output format:
Narrative framework (Acknowledge, Orient, Act, Assure) with sample copy.
Timeline asset (Gantt-style) showing decision windows and service alternatives.
Playbook content: advisory email, landing page FAQ, AE call script, social posts.
Visual metaphors that communicate stability without minimizing impact.
Measurement: open/click rates, inbound deflection, reroute conversions, churn risk.
Retrospective template for post-mortem storytelling.
End with a CTA to a live operations briefing and alternative capacity options.