Develop a creative brief for a lead-gen campaign positioning [Brand] as the authority on customs for the [TradeLane] trade lane. Target vertical-specific shippers in [IndustryVertical] with a premium content asset [LeadMagnet]. Outline pain points (tariff shifts, clearance delays), the POV, and three proof elements (brokerage SLAs, digital pre-clearance, post-entry audits). Define tone ([Tone]) and integration with webinars and sales enablement. Set goals for downloads, MQLs, and influenced pipeline ([KPI]).
Output format: Provide a brief with: 1) Objective & [KPI], 2) ICP & Roles, 3) Insight & POV, 4) Content Architecture, 5) Messaging & Proof, 6) Creative/Design Requirements, 7) Channel & Nurture Journey, 8) Compliance (claims, trade sanctions), 9) Measurement & Reporting, 10) Production Timeline & Budget.