Create a strategy for integrating a loyalty program across both online and offline channels for a [company] in the [industry] sector. Detail the key steps to ensure seamless customer experiences regardless of the platform. Use metrics such as [online purchase frequency], [store visits], and [social media engagement] to track cross-channel loyalty. Develop a plan to unify the rewards system, ensuring that customers receive the same benefits whether shopping online, in-store, or engaging with the brand on social platforms. Include technology and CRM tools that can facilitate this integration.