Draft a comprehensive customer and trade communications plan to transition users from [Brand A] to [Brand B] without losing penetration. Segment by retailer tier and channel. Define messaging (heritage → improvement), migration offers, CRM journeys, and service policies (returns, guarantees). Provide retailer sell-in materials emphasising reduced complexity and improved margin.
Output format:
A message map (Audience, Insight, Proof, CTA) for consumers and key accounts.
A phased CRM flow (emails/SMS/push) with timing over [Timeframe].
Retailer pitch deck outline (5 slides) with joint value creation metrics.
VOC and sentiment monitoring plan with thresholds (e.g., CSAT < [Target %] triggers retention offer).