Conduct a data readiness assessment for [CompanyName]’s lead scoring initiative across [CRMPlatform], [MAPPlatform], and [DataWarehouse]. Identify mandatory fields for fit (industry, employee band, tech stack) and behaviour (UTM parameters, content categories, event attendance). Rate each field on completeness, validity, timeliness, and governance ownership for [Region].
Output format:
Data Dictionary Table (field, description, system, quality score, owner, remediation);
Gap Analysis with prioritised remediation backlog;
Source-of-Truth Diagram (textual) and sync frequencies;
Minimum Viable Signals list to start scoring;
Data Quality SLAs and monitoring checks.
Recommend dedupe rules, bot filtering, and consent flags that affect eligibility to score. Include risks, dependencies, and a 6-week remediation plan for [Timeframe] with owners ([RoleMarketingOps], [RoleSalesOps]).