
Data-Storytelling Themes from Proprietary Insights
📄 Prompt Template
Using [Dataset Name] and the headline insight “[Insight Headline],” create 3–5 research-led campaign themes that position [Company] as a category authority. Include a benchmark ([Benchmark Figure]) and a clear call to action tied to [Primary KPI]. Secure internal sponsorship from [Executive Sponsor] and plan around [Embargo Date] if applicable.
Output format: Provide a storyline arc for each theme (Problem → Insight → Implication → Action), plus a table: Theme | Signature Stat | Visual Concept | Proof & Methodology | Earned Angle | Owned/Paid Amplification | KPI | Risk Notes. Conclude with a press/analyst pitch skeleton and a webinar outline.
Focus on credibility, clarity, and utility for decision-makers.