Write a debate-style article on the future of digital marketing strategies in [industry]. Present one side that emphasizes the power of emerging technologies like AI, chatbots, and personalization in enhancing customer engagement, conversion rates, and brand loyalty. On the opposing side, argue that over-reliance on digital marketing can alienate certain customer segments, undermine trust, and lead to data privacy issues. Conclude by proposing a balanced approach for businesses in [industry] to adopt digital marketing tools while maintaining customer trust and satisfaction.