Define a KPI Tree and North Star for Logistics Campaign
N.B. This prompt is useful for global campaigns or multi-regional businesses. Ensure data segmentation by region is accurate and reflects localized marketing strategies. Consider cultural or economic factors that might influence regional performance.
📄 Prompt Template
Develop a KPI tree that links the campaign North Star metric to supporting drivers for [CompanyName]’s [CampaignName] in [Region]. Start by selecting a North Star (e.g., “Qualified Bookings per Week”) aligned to [CampaignObjective] for [ServiceLine]. Decompose into input metrics across Awareness, Consideration, Conversion, and Retention (e.g., Cost per Qualified Lead, Quote-to-Book Rate, On-Time Pickup % for first load). Specify formulas, data sources, owners, and review cadence. Ensure traceability from each leaf metric to commercial outcomes within [Timeframe].
Output format:
KPI Tree (bulleted hierarchy).
Table with columns: Metric, Definition, Formula, Target ([Timeframe]), Owner Role, Data Source, Review Cadence, Risks/Assumptions.
100-word rationale explaining why the North Star best represents value creation for [CustomerSegment].