Develop a brand differentiation blueprint for [CompanyName]’s [ProductOrService] targeting [TargetSegment] in [Region] over [Timeframe]. Audit the current category conventions and map where parity vs. superiority exists versus [CompetitorSet]. Identify 4–6 value drivers (e.g., reliability, time-to-value, sustainability, design) and specify the unique “reasons to believe” that make our claims credible. Construct a perceptual map and propose 3 defendable positioning territories, each with proof points, table-stakes to maintain, and barriers competitors would face to copy. Quantify expected impact on key metrics (e.g., consideration rate, price premium, win-rate) and define leading indicators.
Output format:
Executive summary (≤120 words).
Differentiation Matrix (Markdown table: Differentiation Axis | Our Promise | Proof Points | Key Competitors’ Positioning | Copyability Risk | KPI & Target).
90-day action plan (bulleted), with owners by role (e.g., [Role]), dependencies, and decision gates.
Risk & mitigation register (top 5).
Measurement plan (events, cadence, dashboards).