Create a cross-format ad template system that embodies the campaign identity for [Brand] while meeting performance media needs in [Region]. Ensure consistency across mobile, desktop, programmatic DOOH, and static OOH.
Output format (use headings exactly):
Template Grid & Safe Zones.
Size Set: 300×250, 300×600, 728×90, 1080×1350, 1080×1920, 1920×1080, and two DOOH ratios; bleed specs.
Copy System: headline, proof point ([KPI]), CTA; character limits.
Visual Rules: imagery, icon use, animation durations, and disallowed effects.
Brand Application: palette/typography with HEX/CMYK/Pantone.
QR/URL Placement & Tracking: UTM scheme, scannability checks.
Export Presets & Naming Conventions.
Provide three creative routes and a test plan linking variants to [Timeframe] media phases and success thresholds.