Design an information architecture that expresses [Company]’s sub-brand hierarchy across digital and retail channels. Define navigation, URL strategy, PDP taxonomy, and retail signage so customers can find the right sub-brand quickly while attributing credit to [Master Brand].
Output format: (1) Site map (text outline) mapping [Master Brand] → [Sub-Brand] → [Series/Model]; (2) URL and breadcrumbs conventions; (3) PDP schema fields and required brand signals above the fold; (4) Retail wayfinding brief (headers, shelf talkers, endcaps) with measurement plan ([Conversion Lift %], [Dwell Time], [Attach Rate]) for [Timeframe].