Digital PR Story Angles & Publisher Target List

Digital PR Story Angles & Publisher Target List

📄 Prompt Template

Design a digital PR link-building campaign for [Company] that secures coverage in Tier-1/Tier-2 media relevant to [Industry] across [Region]. Develop three data-driven story angles using available or scrappable datasets (e.g., industry trends, consumer surveys, proprietary usage stats for [Product]). For each angle, specify the headline, key statistic, methodology notes, and exclusive assets (charts, interactive map) with a timeline and [Budget] split.
Output format: 1) A target media matrix [Outlet, Section/Beat, Journalist, Link Likelihood (H/M/L), Domain Authority, Past Similar Coverage, Pitch Hook, Follow-up Plan]. 2) A newsroom-ready press kit outline (datasets, visuals, quotes from [Role]). 3) A 60-day calendar with milestones tied to [Timeframe]. Include KPIs: links earned, average DA, referral visits, assisted conversions.

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