Disruption Communications & Retention Campaign Timeline
N.B. Use UTM tracking codes and referral source data from web analytics platforms to identify and measure traffic from external sources. Pay particular attention to the conversion rates for referral visitors, as they are often a key indicator of the effectiveness of external partnerships.
📄 Prompt Template
Create a rapid-response campaign timeline for [DisruptionType] affecting [AffectedCorridors]. Define “T0” clock with actions at +15m, +1h, +4h, +24h, +72h. Include message matrices by [CustomerSegments], proactive ETAs, alternate routing offers, surcharge waivers, and FAQs. Orchestrate channels [CommsChannels] (status page, email/SMS, sales calls, media). Establish thresholds [RiskThreshold] that trigger executive comms, dark site activation, and customer advisory boards. Embed sentiment tracking and churn-risk saves.
Output format requirements:
Incident timeline table with timestamps, owners, messages, and approval SLAs.
Mermaid Gantt for the next 14 days.
JSON message matrix (audience, trigger, template_id, CTA, fallback).
KPI dashboard spec (CSAT, NPS delta, on-time recovery, retained revenue).