Develop a rapid-response creative toolkit addressing [DisruptionType] affecting [AffectedRoutes] in [Region] during [Timeframe]. Create four concepts that reassure continuity (alternate routings, modal shifts, capacity pooling) and set realistic expectations around [SLAAdjustments]. Balance transparency with confidence; embed a clear escalation path.
Output format: Provide (1) a crisis narrative framework (What happened, What we’re doing, What clients should do); (2) a message matrix by stakeholder (Ops, Procurement, C-Suite); (3) a multichannel plan (client alerts, trade press statement, paid social explainer); (4) visuals/diagrams for reroute options; (5) a measurement dashboard (client retention, churn risk flags, sentiment). Include three pre-approved headline variants and call scripts for AMs.