Create a brand positioning statement for [CompanyName]’s [ProductOrService] that reconciles the needs of end users ([PrimaryTargetSegment]) and economic buyers ([DecisionMakerRole]). Define the competitive set as [CompetitorSet] and specify the decision criteria split (user utility vs. commercial governance) in [RegionOrMarket]. Write in a tone aligned to [BrandVoiceAttributes] and ground the claim with [KeyProofPoints].
Output format:
Core positioning sentence (≤28 words).
Two sub-messages: User Value and Procurement Assurance.
Proof matrix (criterion, evidence, source).
Adoption risk reducer (pilot, guarantees, SLAs).
Three variants tuned for user-centric, CFO-centric, and IT-security-centric reads.
Measurement plan (win-rate uplift, cycle time, CAC payback).
Messaging guardrails to avoid value dilution.[/Notes]