Develop a compelling storytelling campaign that follows a shipment from booking to proof-of-delivery on the [RouteOrigin–Destination] lane, showcasing how [CompanyName] solves the biggest pain points for [PrimaryPersona]. Weave in operational realities (cut-off times, dwell, handoffs) and moments of truth that impact [PriorityMetric]. Build a human-centered arc that turns complex logistics into understandable stakes and outcomes.
Output format:
Narrative arc (Setup, Rising Tension, Resolution, Aftermath) with 5–7 beats.
Character list (shipper, planner, driver, warehouse lead) with motivations/conflicts.
Scene plan by milestone (booking, pickup, terminal, linehaul, delivery) with sensory details.
Signature creative hook and 1 hero asset + 3 cut-downs (30s/15s/6s).
Channel adaptation grid (LinkedIn, sales deck, email nurture, website feature).
Measurement plan aligned to [CampaignTimeframe] and KPIs (lead volume, MQL rate, time-on-page).
Risk/mitigation table for operational claims.
Include 2 proof-point callouts (e.g., live ETA, exception handling) and a clear CTA tailored to [PrimaryPersona].