Design a sustainability messaging framework for [Offering] that aligns with ESG standards and the GLEC framework. Define credible claims around emissions reduction, modal shift, and network optimization for [Region] operations. Deliverables: (1) Claims catalogue with substantiation type (third-party audit, methodology, data source); (2) 25/75-word claims plus long-form explainer; (3) Proof stack (route optimization % savings, ePOD adoption, idle-time reduction); (4) Risk wording and “no greenwash” guardrails; (5) Executive narrative for [DecisionMakerRole] and procurement templates addressing RFP ESG sections. Output format: Markdown table (Claim | Evidence | Method | Limitations | Approved Copy), plus two sample landing page sections and three ad headlines ≤60 characters. Map each message to [PrimaryKPI] (qualified ESG-led opportunities) and [SecondaryKPI] (RFP section win rate).[/Notes]Upload latest emissions inventory, audit summaries, and any lifecycle analyses. Provide approved methodology references and exclusions (e.g., scope boundaries, grid mix assumptions).[/Notes]