Evaluating Customer Perception for Positioning Strategy
N.B. This prompt is designed for HR professionals or talent managers involved in developing resilience in the workforce through continuity planning. It requires an understanding of succession planning, risk management, and organizational stability. Be sure to align the strategy with the company’s overall business continuity plan.
📄 Prompt Template
Conduct a survey to evaluate customer perception of [CompanyName]'s product offerings compared to its competitors. Use a mix of qualitative and quantitative questions to assess customers' emotional and rational perceptions. Focus on identifying the attributes that matter most to the target audience, such as [ProductAttribute1], [ProductAttribute2], and [ProductAttribute3]. Analyze the results to identify key trends in customer expectations and determine areas where the company can differentiate itself. Present findings in a clear report with actionable insights on adjusting the current market positioning strategy.