Build a zero-based budget and ROI model for the launch event with a ceiling of [BudgetCeiling] tied to [PrimaryKPI] outcomes. Include [RevenuePerLead] assumptions, pipeline attribution, and [PipelineInfluenceTarget] targets. Incorporate sponsorship revenues of [SponsorshipGoal] and in-kind offsets.
Output format:
Itemized Budget table (Category, Line Item, Qty, Unit Cost, Total, Vendor, Status, Variance).
Scenario Model (Lean/Base/Stretch) with sensitivity analysis for attendance, conversion, and CPMs.
Break-even analysis (required attendee count and SQLs).
ROI dashboard spec (Inputs, Formulas, Data Sources, Update Cadence).
Cost Control Plan (must-haves vs. nice-to-haves; cut triggers).
Procurement Timeline (RFP dates, decision gates, cancellation windows).
Post-event financial reconciliation template.