Events & Trade Show Budget Across Logistics Hubs
N.B. This review is critical for future campaign planning and optimization. The user must gather data from all campaign channels and compare these to the original goals. Ensure that benchmark campaigns are of similar scope and target market to provide valid comparisons.
📄 Prompt Template
Prioritize and allocate event spend across [EventsList] located near [PortsOrHubs]. Use booth tiers [BoothTiers] and a total sponsorship cap of [SponsorshipCap]. Score each event on audience fit (exporters/importers/3PLs), historical lead quality, proximity to operational sites, and speaking/brand opportunities. Balance big-flagship presence with targeted roadshows to optimize cost per SQL and downstream bookings.
Output format:
Scoring matrix in Markdown: Event | Score (0–5) | Tier | Cost | Expected Leads | SQL Rate | Cost/SQL | Bookings Forecast | Notes.
JSON event_allocation with totals and a contingency reserve (10–15%).
A staffing plan by role (BDR, solutions engineer, ops SME).
Pre/during/post-event KPI checklist.