Conduct a comprehensive friction audit of the [FormName] at [FormURL] for [Company] and produce a prioritised redesign plan to increase form completion rate. Analyse cognitive load, field purpose, label clarity, assistive text, constraints, error states, and trust signals. Quantify current performance (completion %, abandonment %, median time-to-complete) and identify the top friction points impacting [PrimaryKPI] within [Timeframe]. Benchmark against 3 category leaders serving [Region] and justify trade-offs between data capture depth and conversion.
Output format:
Executive summary (5 bullets, each ≤120 chars).
Current-state diagnostics table (Field, Issue, Impact %, Evidence, Root cause).
Prioritised backlog (ICE/RICE score, Hypothesis, Effort, Owner [Role]).
Wireframe-level recommendations per step (annotations + rationale).
Measurement plan (success metrics, guardrail metrics, expected lift range).
Include a risk log and dependency map (analytics, legal, engineering).