Create a concise, evidence-backed positioning blueprint for [CompanyName]’s new [ProductName] targeting [TargetSegment] in [Region]. Articulate the core problem (e.g., rising D&D, unreliable ETAs, labor constraints) and craft a differentiated promise that quantifies impact (OTIF, dwell time reduction, cost-to-serve). Define the competitive frame (e.g., 3PLs, carriers, digital forwarders) and the reasons-to-believe using operational proof (lane-level SLA, integrations with [PrimarySystems], audited KPI baselines). Specify what we will say, what we will not say, and where we will prove it (pilots, references, certifications).
Output format:
“Positioning Canvas” (Markdown) with sections: Insight, Promise, Proof, Alternatives, Reasons-to-switch, Risk Mitigation, Call-to-Action.
A 3-column table: Feature → Benefit → Quantified Proof (include [PrimaryKPI] targets for first [Timeframe]).
A 50-word executive message for board/press.
Ensure language is plain, verifiable, and compliant with claims standards.