Executive Share of Voice Baseline & Benchmark
N.B. Indicate which metrics must be business-hours adjusted. Provide target thresholds if already committed in OKRs.
📄 Prompt Template
Conduct a comprehensive Share of Voice (SOV) assessment for [CompanyName] against [CompetitorList] across [Channels] over [Timeframe] in [PrimaryMarkets]. Normalize brand mentions, deduplicate syndicated content, and compute SOV as a percentage of total qualified mentions. Include both raw SOV and a version excluding neutral coverage. Identify top 10 outlets by cumulative SOV contribution and any concentration risk. Provide period-over-period change (percentage points), rank shifts, and commentary on mix (press, online news, broadcast, social).
Output format:
Executive summary (≤120 words).
Markdown table “SOV_Benchmark” with columns: Brand | Mentions | SOV% | SOV% ex-Neutral | Rank | Δpp vs Prior Period.
Bullet list of 5 priority actions to improve SOV for [CompanyName].
Assumptions & data-quality caveats (≤6 bullets).
Appendix: methodology formulae used.