Audit and optimise title tags and meta descriptions for [CompanyName]’s [SectionOrCategory] pages to improve organic CTR and relevance. Use the target head term [PrimaryKeyword] with supporting modifiers [SecondaryKeywords] and align messaging with [Region] SERP intent. Provide a prioritised plan that balances brand tone and pixel-length constraints. Include proposed A/B test variants, expected impact, and risk flags (e.g., cannibalisation).
Output format: Provide a Markdown table with columns: Page URL, Current Title, Current Description, Proposed Title (≤ 60 chars), Proposed Description (≤ 155 chars), Target Keyword, Intent (Informational/Commercial/Transactional), Variant A/B Notes, Baseline CTR [BaselineCTR], Target CTR [TargetCTR], Owner [RoleOwner], Due [Timeframe]. Include 3 example snippets demonstrating truncation-safe phrasing.
Ensure all titles are unique, action-led, and use natural language; avoid keyword stuffing; maintain brand guidelines. Conclude with 5 governance rules for future editors and a checklist for QA before publishing.