Develop a comprehensive visual campaign identity for [Company] across road, yard, and container assets, ensuring instant recognition and operational practicality in [Region]. Prioritize high-visibility layouts that scale across [FleetTypes] and depot equipment while maintaining legibility at speed and distance. Incorporate the campaign key message “[Slogan]” and align with core brand codes.
Output format (use headings exactly):
Executive Summary (≤120 words).
Design Principles (bulleted).
Livery Architecture: a) Primary Vehicles, b) Trailers/Containers, c) Depot Equipment—include placement rules, minimum sizes, clear space, and reflective accents.
Color & Type Specs: HEX, CMYK, and Pantone; primary/secondary palette; type ramp with fallback fonts.
Measurement Tables: per asset class—logo max/min size, side/rear/roof layouts, safety stripe spacing, QR/URL placement.
Material & Production Notes: substrates, finishes, durability, cleaning.
Mockup List: required views (front/side/rear/top) and environmental scenes.
Compliance & Risk: visibility, accessibility, and maintenance schedule.
Include 2 alternative concepts for A/B field testing tied to [KPI] (e.g., aided recall, safety incident reduction). Reference up to 3 competitor visual patterns from [Competitors] to ensure distinctiveness.