Go-to-Market Playbook & KPI Tree

Go-to-Market Playbook & KPI Tree

📄 Prompt Template

Create an integrated GTM plan for [ProposedExtension] in [Region] across [Channel]. Define target segments, positioning, hero claims, media mix, retail activation, and D2C assets. Build a KPI tree cascading from [NorthStarMetric] to leading indicators (awareness, distribution, rate-of-sale, repeat). Assign owners, budgets [Budget], and weekly/Monthly cadences.
Output format (deliverables):
One-page GTM narrative; 2) KPI tree diagram and metrics table with targets for [Timeframe]; 3) 90-day sprint plan with milestone dates; 4) RACI for [MarketingRole], [SalesRole], [EcomRole], [InsightsRole].

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