
Incremental Reach Plan vs. Linear TV for CTV
📄 Prompt Template
Develop a Connected TV (CTV) media plan that quantifies incremental reach beyond linear TV. For [Brand] in [Region], with a total budget of [Budget] and campaign dates [FlightDates], recommend the optimal mix of AVOD/FAST, broadcaster VOD, and programmatic guaranteed vs. biddable deals. Translate linear TRPs to household reach and frequency using co-viewing assumptions, and model deduplicated reach between linear and CTV. Set guardrails for effective frequency, viewability, and completion rate. Include a plan to calibrate CTV GRPs to digital KPIs and a pacing model that anticipates supply constraints around premium events. Output format: (1) A table with Line Item, Inventory Type, Deal Type, CPM, Est. Reach, Est. Frequency, eCPM to On-Target Completed View (OTCV), and Budget Allocation; (2) A waterfall diagram description for deduplication logic; (3) A three-phase rollout timeline; (4) Risk/mitigation list. Assume privacy-safe data usage and compliance with local regulations. [/Notes]