Create a stage-gate pipeline for [PortfolioBrands] in [PrimaryCategory] balancing renovation vs innovation at a [Renovation:Innovation] ratio. Prioritise platforms by revenue potential [RevenueTarget], feasibility, and brand fit. Identify overlaps where two brands chase the same “job to be done” and assign ownership or kill dupes.
Output format:
Pipeline table: Idea | Brand | Size (£) | Stage | Launch Window | Risk | Decision (Go/Kill/Defer).
Portfolio heatmap (Markdown) mapping need-states vs brands to reveal white space.
Resource plan: required FTEs by stage (R&D, Insights, PMO) and capex outline for [Timeframe].
KPI set: trial %, repeat %, innovation revenue mix %, gross margin %, by [Quarter].