Create a creative brief that translates customer insight into a compelling proposition for [CompanyName]’s [ProductLine] launch in [Region] during [Timeframe]. Start from the core tension (customer pain/gain), then define the single-minded proposition and three Reasons to Believe (RTBs) with supporting evidence (e.g., certifications, case studies, data). Map audience jobs-to-be-done and emotional drivers, and specify mandatory claims and disclaimers.
Output format:
Insight ladder: Observation → Tension → Opportunity (≤100 words).
Single-minded proposition (≤20 words).
Message house: Core claim | RTB1 (evidence) | RTB2 | RTB3.
Proof library table: Proof Type | Source | Link/Owner | Usage Rights.
Do/Dont list for tone and visuals aligned to [BrandPersonality].
Measurement hooks: Map claims to [PrimaryKPI] and diagnostic metrics.