Allocate [TotalBudget] across brands [PortfolioBrands] for [FYWindow] using a GE/BCG hybrid. Plot each brand by market attractiveness (BDI/CDI, TAM growth [TAMGrowth%]) and competitive position (share, ESOV/SOV, margin). Define roles (Invest to Grow, Maintain, Milk, Fix/Divest) and translate to media, innovation, and trade budgets. Include ESOV modelling to estimate share change over [Timeframe].
Output format:
Portfolio map (2×2) with brand positions and role labels (ASCII or Markdown diagram).
Budget table: Brand | Role | Media £ | Innovation £ | Trade £ | Expected Share Δ | KPI owner ([Role]).
90-day action plan per brand (5 bullets each).
One-slide risk/assumption log.