Design 3–5 themes that responsibly address [Incident Type] while rebuilding trust with [Audience Segments]. Balance transparency with forward momentum, mapped to a [Recovery Timeline]. Each theme should include a service commitment, third-party validation, and a clear path to value.
Output format: Provide a playbook table: Theme | Core Message | Proof/Validation | Spokesperson ([Spokesperson]) | Legal Review Needed ([Legal Review Needed]) | KPI (sentiment, CSAT, retention) | Channels | Example Statement/CTA. Add a crisis comms sequencing plan (first 72 hours, week 1, month 1) and a risk register with mitigations.
Ensure tone is empathetic and consistent with brand values; avoid speculative claims.