Design a multi-stage marketing automation workflow to convert freight quote requests into bookings for [Region]. Orchestrate email, SMS, and sales-assist tasks from [CRMPlatform], prioritizing prospects with highest revenue potential. Define triggers from quote events (e.g., “Quote Issued,” “Price Viewed,” “Quote Expiring”), branching logic by [ShipperSegment] and mode. Include SLAs for the assigned [SalesRole] to call within defined intervals and auto-escalate if untouched. Specify cadence, personalized content tokens (e.g., lane, mode, transit time), suppression rules post-booking, and KPI instrumentation (e.g., [KPI], quote-to-booking rate, average response time).
Return output only in this structure:
“Workflow JSON”: triggers, conditions, actions, delays, exits; 2) “Message Matrix Table”: channel × stage × purpose × CTA; 3) “RACI Table”: roles vs. responsibilities; 4) “KPI Plan”: metric, target, owner, [Timeframe].